Why Direct Mail Marketing Needs to Be Part of Your 2020 Marketing Strategy

You’ve got your business’s new marketing strategy together and you made sure to include all of the bells and whistles. You’ve searched for all the best practices, read multiple blogs on the best ways to attract new customers and you’re ready to give your plan a go.  


Your new marketing strategy includes ad campaign’s for all major social media platforms, radio advertising, cold calling, lead generation and a slew of other fancy methods used within the customer acquisition process. But in all that glory you probably forgot to include Direct Mail Marketing in your 2020 Marketing Strategy and we get it, stuff happens, right?  




With the hype around internet marketing and industry gurus swearing by paid ads, it’s easy to forget about old faithful in the background. And by old faithful, we mean Direct Mail Marketing. It’s not uncommon for people to believe that any mail that doesn’t fall under “bills” or  “important documents” is immediately put into the “junk mail” pile and quickly forgotten. We often assume that because people spend so much time on their mobile devices or on the internet, they prefer digital notifications and electronic mail. 


Wrong again.  


Contrary to popular belief, people still like to read actual mail. Mail that you can touch, see, and maybe hang on the refrigerator for later use. It can be a little hard to fathom in 2020, that people actually prefer direct mail, but studies show that 92% of Millennials Are Influenced To Make a Purchasing Decision Because of Direct Mail. In addition to that, Direct Mail Ranked As The Top Purchase Influencer for Baby Boomers. This means people aren’t only reading their mail, but they’re actually making purchases because of it!  


With that in mind, the benefits of incorporating Direct Mail Marketing into your 2020 Marketing Strategy are obvious. Direct Mail Marketing is almost foolproof in terms of getting your business out there and the possibility that your direct mail will lead to a purchase is too high to not include Direct Mail Marketing in your strategy. Simply put, Direct Mail Marketing is a win-win for any business owner. 


No matter what your business goals are or what services you offer, your marketing strategy is incomplete without Direct Mail Marketing. There are various types of direct mail you can use in your marketing efforts, so your only job now is to find which one works best for your business. To learn more about your Direct Mail Marketing options, give us a call at (954)708-1100 or contact us here 

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