What Are The Differences In Network Set-up And Which One Is Right For You?

Postcard Printing | Business Postcards

Postcards are a common form of advertisement for businesses and an avenue for organizations to get out their message. 


Sending direct mail pieces leads to more reviews from your target audience, with 42% scanning a postcard and 62% purchasing within three months. 


You reach out directly to your target audience and do so differently from what competitors are doing. 


However, not all postcards are the same, and you should think about how you will design yours to have the greatest impact. You want to consider several factors during the postcard design process to create something unique and geared towards your target audience. 


 The Audience


The target audience is the demographic and message you send out to them with a call to action. The postcard should catch the person’s attention; state what you do and how they will benefit from your products or services. 


You have less than 10 seconds to make the person reading the postcard stop and pay attention to what you are saying. 


Typically, the intended audience will scan the card to see if anything is interesting to them. 


You want to think about those who you are targeting and how you can solve a problem or a need to get the person to read on. 


Phoenix Blueprints can help with your postcards, from the design process to creating something that speaks to your target audience. We are experts that give you the most innovative ideas and quality products to speak to your potential customers. 


The Images


Anytime you are doing a direct mail campaign or using postcards, you should think about having an image that catches everyone’s attention. 


The picture should speak out to the audience that shows what your organization is about, the industry, and how you can help the customer. 


For example, if your business is working with senior citizens, you may want to think about using pictures relevant to this demographic. The images let the person connect with something they need and encourage them to learn more. 


The best approach is to consider images that you feel capture what you represent and how you can add value. 


Phoenix Blueprints can help with the wide selection of merchandise for marketing your business and expertise. We have been serving South Florida for over 25 years and know what to do to make your postcard campaign successful. 




Postcards come in various sizes, and each one is different depending on your needs and what you are saying. 


You want to balance out the image with the message and words to create something that catches the person’s attention. 


Sometimes, oversized postcards maximize the usage of space and give everything a different look and feel. 


You want to have your images blending with the colors, logos, and wording to create the maximum impact in the space.


Focus on keeping the font size to one or two forms and avoid large blocks that are hard to read. The idea is to keep everything eye-catching and straightforward to get the best results. You want to catch the reader’s attention and spark their interest to learn more about what you provide. 


Phoenix Blueprints has a range of postcards that match what you are looking for to impact the audience positively. We specialize in knowing what to do to catch their attention and spark a desire to learn more. 


An Enticing Offer


The offer should be enticing by giving a special promotion to the person reading the postcard. These discounts reduce resistance and encourage the reader to learn more about what you do. 


Phoenix Blueprints specializes in postcard printing and creating a message that resonates with your audience. 


You want to consider some of these factors to create a postcard design that effectively connects with your target audience. Call Phoenix Blueprints today at 954-708-1100 and see how we can help with our knowledge, experience, and skills in designing the right postcards. 

We are off North University Drive near Sherwood Forrest Park in Coral Springs. We know postcards and can help you to create the perfect campaign to maximize your marketing efforts. Don’t fall behind your competitors and use postcard advertising to increase your competitive advantage locally. Postcards are coming back, and you send a different message versus what someone sees online.



How to Effectively use Direct Mail and Online Campaigns for Your Business

direct mail marketing

As with all marketing, direct mail comes down to hitting the right target with the right message at the right time. However, the goal of your direct mail is not always to push prospects to act immediately. Rather, it’s to pull them deeper into your inbound channels, where you can more precisely track their preferences, develop a relationship, and provide the relevant content necessary to nurture them toward conversion. 


Direct mail can be an effective way to get the momentum moving on your inbound strategy. Use direct mail to target prospects offline, lead them online, and then deposit them into the tide of your inbound flow, and let your content marketing strategy do the rest.


Direct mail has a higher level of trust with consumers than online marketing, so make sure to take advantage of that. When reaching out to a cold prospect, send them a postcard introducing your company and offering some kind of relevant free download or discount they can claim by visiting a targeted landing page on your website. Keep it simple by just trying to get them to visit your landing page and entering an email or phone number. One of the most common mistakes people make with direct mail is trying to accomplish too much all at once. Once you’ve used direct mail to secure an email address, you can proceed to the next step of the sales cycle with an email follow-up.


Direct mail is also an effective way to supplement an ongoing inbound strategy. Are you promoting an upcoming event or time-sensitive offer on your website and through your email list? Support your efforts with one or two postcards that direct people to your registration page. You might find that you reel people in based on geolocation and other targeting that might not have come across your promotion in the digital space. Direct mail allows you to cover your bases and add one more entry point for new prospects to find their way into your funnel. Direct mail can help increase your business in other ways than online strategies. Phoenix Blueprints can help with your direct mail and help your business understand why combining both direct mail and online campaigns can be an effective way to advertise and market your business.

Custom Booklet Printing Options Available at Seemore Shirts and Tees

Booklet Printing South Florida | Booklet Design | Booklet Printing

When trying to showcase your business, you need a booklet that highlights your company’s achievements while also is aesthetically pleasing. With Phoenix Blueprints, you can be sure that a High-Resolution Custom Booklet will capture the attention of anyone in the office. Booklet printing with Phoenix Blueprints is an affordable option to put your valuable project into one easy source of information. Digital booklet printing with Phoenix blueprints is a quick and simple option with endless opportunities for creativity and specification. 


As either a business owner or marketing executive, if you have an idea for how to showcase your business, Phoenix Blueprints can print it for you! Phoenix Blueprints is the premier full-service printing company in Coral Springs. Phoenix Blueprints offers both offset and digital printing. We believe in taking any job: no job is too big or too small for us! All you need to do is make a few simple decisions, and the digital printing specialists at Phoenix Blueprints will handle the rest. You can choose either Saddle Stitch Booklets or Perfect Binding Booklets. Continue reading to learn more about our Booklet Printing options!


Saddle Stitch Booklet Printing

Saddle Stitch Booklet Printing is a booklet bound by wire staples that pass through the folded crease from the pages. Phoenix Blueprints begins the Saddle Stitch Booklet Printing process after we have printed the pages and the cover. The individual pages are folded in half, collated in page number order, then stapled through in the fold with beautiful staples made of thin wire. Once the sheets are secured together, the 3 sides are trimmed to the desired finished size. This method keeps the pages in alignment, giving it a neat and professional look. Phoenix Blueprints usually go with Saddle Stitch Booklet Printing with lower page counts. The reason for this is that an excessive number of pages gives the booklet a bulky look and may not lie perfectly flat when set down. Examples of Saddle Stitch Booklets include event programs, small catalogs, newsletters, pamphlets, wall calendars, and more!


Perfect Binding Booklet Printing

The most popular type of Booklet Printing, the Perfect Binding Booklet Printing process, is where the cover and pages of the booklet are glued together at the spine using a strong, flexible thermal glue. Once glued together, the pages are trimmed perfectly for a nice, even edge. The main reason clients choose Perfect Binding Booklet Printing over Saddle Stitch Booklet Printing is that it offers an attractive printable square spine. For booklets that have larger page counts, the Perfect Binding Booklet is the perfect choice when looking for a book that is not a hardcover. Perfect Binding Booklets are lightweight, sleek, and affordable. Examples of Perfect Binding Booklets are photo books, yearbooks, directories, large catalogs, and more!


Once you have decided which Booklet Printing option is right for you, you then will need to make a few more simple decisions to make your own custom booklet online with Phoenix Blueprints. First off, you will need to decide which orientation you want for your booklet. This is followed by choosing your printing option for the inside of the book and the cover. Once you have decided what inside and cover printing you want to go with, you finish the Booklet Printing process by uploading all of your design files to the Phoenix Blueprints website. After that, we’ll take care of the rest!

Contact us today to get started!

With our state-of-the-art software, printing equipment, and delicate touch, Phoenix Blueprints can print your message on a variety of canvases to produce the highest visual impact and maximum appeal. We work on business cards, brochures, flyers, catalogs, T-shirt printing, booklets, postcards, mail mergers, door hangers, and much more! No matter what market you’re in, increase your brand awareness with a luxurious, High-Resolution Custom Booklet from Phoenix Blueprints. Phoenix Blueprints strives to deliver complete customer satisfaction. We achieve this by producing your work on time, within budget, and always with the best quality. Count on the experts at Phoenix Blueprints to show the world your brand today! To get started, call us today at (954)-945-9399!

Real Estate For Sale Yard Signs: Are They Effective?

You have no doubt seen the for sale yard signs before. There are always a few around every neighborhood or condo complex. But, how efficient are these signs at helping sell houses? It turns out that despite the house hunting websites such as Zillow, the for sale yard signs still do the trick. It lets people know that there are other options out there that they may not have seen yet. When you are doing an online search, you are likely going to enter in a few specifics and things that you know for a fact you want in your future home. But, even doing this will out a few of the homes you may have otherwise seen. That’s where the for sale sign comes into play. However, that’s just one instance where they can be a benefit.

To learn more about Phoenix Blueprint yard signs and how they play a vital role in real estate, keep reading.


Word of Mouth

A way for sale yard signs help is by spreading word of mouth. Your yard sign may attract some passerby’s on the road, but that still limits you. They aren’t the only people who you want to see that sign and your home. Putting up that sign lets your neighbors, friends, and family members know that your home is for sale. You may be wondering why these people should know if they already have a home, and the reason is that they know other people that you don’t know. If your family member or friend has a friend who is looking to buy a home, they may give them a heads up that yours is for sale. Sometimes Zillow and the other websites can help, but word of mouth can do the trick. The reason being is that the people in your neighborhood are going to attract other people like them, who would also be interested in your community.


Helps Share Information

Another reason the yard sign is a beneficial tool to use is that it helps people who are interested in your home get more information. When someone is driving by, sees your for sale sign, and goes to drive by the house, they probably will end up having more questions than they had when they first saw the for sale sign. With the yard sign being near the neighborhood and in front of your home, they will be able to gather enough contact information to reach out to you or the real estate agent. From there, they can learn more about the house and maybe even set up a time to tour it. After all, driving by only really allows people to see the exterior.


Open House

If you are considering having an open house, then a for sale yard sign is a great way to spread the word. There are countless kinds of for sale sign options out there, including ones that have the details of an open house or says where interested people can call. For those who think an open house is an old-fashioned way of selling a home, think again. It’s actually quite normal to have someone make an offer at an open house. The reason this is a common occurrence is that at the open house, people can see the home when it looks it’s at its best and speak with the owners about the property. Most of the time, when people come into an open house, they already have a lot of interest in the home but need to know a few more things before deciding if it’s the home for them.


Contact Phoenix Blueprints Today to Learn More About Custom Yard Signs!

If you are looking into selling your home or work in real estate, then you may want to invest in some yard signs. Despite all of the online resources today, the added touch of a yard sign could be what ends up selling the home. You will also be able to show others that your home is for sale and get word of mouth traffic. For yard sign creation and other questions, feel free to reach out to our team at Phoenix Blueprints, located in Coral Springs, Florida, at (954) 371-0197.

Are Business Cards Still Relevant? What are the Benefits?

With almost everything turning digital or having some digital version of it, it begs the question, are business cards still relevant? Should people invest in them? While there are not yet many alternatives to business cards that are distributed in person, LinkedIn, and digital cards have risen in popularity. These two methods are vital to have but are still just supplements to a business card. To put it simply, not having a business card at an event can do you some harm and look unprofessional. And you don’t want to have just any business card; you want one that will look sharp and represent you well. If you have been on the hunt for a business card like this, your wait is over. At Phoenix Blueprints, we can produce the business card of your dreams. But, if you still are hesitant and don’t think you need one, keep reading to see the many benefits of having business cards.


  • The Easiest Way to Exchange Information

Even with tools like LinkedIn, there is no easier way to exchange information than through a business card. At an event or in an office setting, no one is going to have the time or patience to ask you how to spell your name and connect with you on LinkedIn. People want all of the information they need in one place until they can get back to their office and do some more research. With a business card, you have all of the critical information such as your name, company name, title, phone number, email address, and services, ready to hand out. People can walk by you and pick up your business card or grab one if they speak with you and like what they hear. It’s also incredibly easy to give anyone a business card, even a stranger. With a business card, all you have to do is pass the card to them and take theirs if they give it to you. No extra information or steps needed.


  • Convenient to Carry

A benefit of a business card that is unmatched is the ability to bring them everywhere you go. Some people even make sure they keep a stack of them in their pockets or purses at all times. You never know who you are going to run into, so you might as well come prepared. With business cards, it’s never an inconvenience to bring them with you or keep them in your car. They are small in size and thin enough to slip anywhere.  


  • Brand Awareness

Another perk of business cards is that they create brand awareness. It’s true what they say; your logo, colors, and general look of your business materials can tell people a lot about your company. One look at your business card and potential customers, clients, and partners can get an idea of what you’re all about. That’s one of the many reasons we also recommend getting quality business cards as opposed to those that are plain. A plain-looking business card may be thrown in a stack of one hundred other cards after an event is over. But, with a business card that is well done and bold, your company will stand out from the rest. If you aren’t sure what kind of look you want for your business card, it’s always best to keep things somewhat streamlined with your companies brand and general feel. If you already have a color scheme and a logo, try and stick with that. As far as placement and formatting go, our team at Phoenix Blueprints can help you out and make your card stand out from the rest.


Contact Us Today!

If you have been hesitant about getting business cards, don’t wait any longer and get them done. Business cards, although old fashioned, are still handed out this day for a reason. They are an effective way to help people connect with others and make making those connections easy. All you have to do is have them done, printed, and ready to go next time you are out and about. Even if you only got one client or sale from the card, it would have already served its purpose. For more information on business cards and how to get yours done, give our team at Phoenix Blueprints a call at (954) 371-0197.

How New Business Cards Can Help Grow Your Business

Business Cards | Business Card Printing

If you’re just starting out your business or a small business owner trying to become appealing to more prospects, deciding on how your brand will look is extremely important. Your branding consists of several elements namely, your logo, your website’s layout, and your product itself. When you’re building your business identity, your offline presence matters equally as your online one. Attracting new clients is incredibly important. So, keep in mind that first appearances really do matter in the business world!


Your frontline direct marketing must be innovative and interesting but expressing the essence of your business, as well. Most of our interactions with leads and partners nowadays are done digitally. Professionals either interact by sending out newsletters or carrying out meetings via Skype or networking via Linkedin.


However, there is one thing that the digital era cannot replace and that is physical interactions. Simply put, making genuine human connections is one of the most necessary aspects of the business world. Especially when you are trying to build lasting relationships with customers. The business card still remains the most effective direct marketing tool compared to email campaigns, SEO strategies, and paid ads online. This is especially true when attending networking events, such as conferences, industry summits, or even while waiting in an airport lounge! As a small business owner, you can pitch your products or services wherever you might be and, along with a firm handshake, you may exchange business cards with your next big client.


If your business is looking to grow you need a good business card that people will remember. Don’t wait to create and get your business cards! Contact our team at Phoenix Blueprints today to see how we can help your business improve and how you can create the perfect business cards for your business.

Screen Printing vs. Embroidery: When to Choose One Over the Other

Screen Printing vs Embroidery: When to Choose One Over the Other


If you’re trying to give your team, staff, or group a cohesive look, you’ve probably considered custom printed shirts. Custom shirts allow you to express your brand, help others identify your team or staff, and create a professional appearance. They can also be given as souvenirs or giveaway items.

So, where do you start when creating your shirts? Before you even finalize the design, you’ll have to decide on whether to use screen printing or embroidery. Most shops do both so you’ll have to ask yourself some important questions about what you will require from your shirts.


The process you decide on ultimately depends on what you need the shirts for. If they are meant as giveaway items, screen printing large batches will probably be the most cost-effective. Sports shirts that are more lightweight will have to be screen printed. Some types of shirts like polos and button downs for uniforms can’t easily be screen printed they will have to be embroidered.

The Design

The design of your shirts should also be considered when deciding whether to screen print or embroider. While both methods give you great color options, the size of the design should be considered. Bigger designs are better off screen printed. Screen printing is a great way to create large images or large amounts of text. If you are planning to just add a logo or small text, embroidery is a great option.


Depending on the type of business you have you may go for a more casual or formal look. Foodservice businesses, for example, may be better off with casual screen printed t-shirts. Are you going for an elegant, professional look? Then, embroidery is what you need. Embroidery is perfect for polos and button downs which already have a professional feel. You can add logos or other detailed designs.

Screen printed t-shirts are considered more casual. Screen printed shirts when they are to be given away or worn only for a season.


How long are you expecting the shirts to be worn? If they are part of an employee’s daily uniform, a sturdy embroidered design is your best bet. They will be able to be washed over and over again without losing their original luster. If the shirts are meant for just one sports season, you can opt for screen printing.

Once you’ve gathered the necessary information, you’re ready to print your shirts. Contact Phoenix Blueprints to get started on your printing project today! Visit our website Seemore Shirts & Tees.


3 Reasons Why Your Business Should Invest in Postcard Printing

Postcard Printing

For as long as we can remember postcards have been used as a method to send messages to our family, friends and loved ones. Business owners and companies have also found ways to use postcards to help advertise their business and grow their brand.

Here are 3 reasons to include Custom Postcards in your marketing plans.

1. People Still Read Physical Mail

In a world filled with technology, e-messages, e-mail, and e-marketing it’s easy to believe that people spend less time reading their actual mail. But get this, 80%-90% of direct mail gets opened, while only 20%-30% of emails get opened. This is a clear indication that people still prefer real mail. Not only that, but the average ROI for direct mail ad campaigns was between 15%-17%! So not only are people more likely to read your postcard, but the chances of them actually making a purchase are also high.

2. Guaranteed Advertisement

The best and most beneficial part (in our opinion) about including custom postcards in your customer acquisition efforts is Guaranteed Advertisement! No matter what happens with your custom postcards, you can rest easy knowing that at least two people saw it. The person who delivered the postcard and the person who received it. Unlike digital advertisements, you don’t have to wonder or check reports to see how many people saw your advertisement. You KNOW that people saw it, even if they only saw it for a few seconds, they saw it and that’s is what advertising is all about.

3. Builds Brand Awareness

We all know that every person who receives your business’ custom postcard isn’t going to find it useful at that moment. Because of that, there is a good chance that your custom postcard could end up in File 13 (the trash) or that weird “everything” drawer that everyone has. And that’s okay! Though they aren’t interested in your services right now, they are now aware that your business exists. They know who you are and what you offer. Whether it be them mentioning your business to a family member or them coming back to your custom postcard and using it for their own needs, people are now aware of your brand and what you offer.

No matter what industry you’re in or what your ideal customer looks like, we are 100% sure you can use custom postcards to help you attract more business. Not only are postcards an affordable option, but they are also a quick and simple option with endless opportunity. If you’d like to learn more about Phoenix Blueprints or our postcard printing options, give us a call at (954)708-1100 or contact us here.

Custom T-Shirt Printing – A Source of Free Marketing

Customize T-Shirt Front


Who doesn’t like free stuff? Giving away free T-shirts can be a great way to gain attention for your brand or business and build up your customer loyalty. You can let customers promote your business for you by wearing items with your logo on it. A free custom T-Shirt will make a customer happy while promoting your business. It’s a real win-win for everyone.

A t-shirt that has your logo on it can help to make your business more identifiable. They also keep you top of mind when it comes to your customers. Your customers and clients will think of you every time they open their t-shirt drawer.

Businesses aren’t the only groups that can benefit from custom T-Shirts…Volunteer groups, families, and other organizations can show unity and pride with custom T-Shirts. For events and trips, a custom printed t-shirt can be given to all of the attendees is a great way to preserve memories. They serve as a great souvenir while creating a branded identity for future events.

Non-profit organizations can benefit from giving custom t-shirts to donors or by selling shirts at fundraising events. Donors love displaying their philanthropic activities and a t-shirt can be an extra incentive to donate or increase your donation.

A lack of art skills shouldn’t stop you from printing your custom t-shirts. Many print shops will help you create a design if you don’t already have one. They may have graphic designers on hand or an inventory of clip art that you can use. They can help make sure you’ve included all the necessary information and that your files are in the right formats and sizes. Most print shops offer a variety of colors and styles of shirts for custom printing. You may also have the option of providing your own t-shirt if you prefer.

Now that you know how custom t-shirts can provide virtually free marketing for your business, it’s time to get printing. Contact your local print shop to get quotes for the number of t-shirts you need. Phoenix Blue Prints can print t-shirts via garment printing or silkscreen. You can even design your t-shit online! We can print both small batches and larger volume projects.

To get started, visit our website Seemore Shirts & Tees.

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