4 Things You Should do for an Effective Postcard Design

Postcard Design Coral Springs, FL | Postcard Design Near Me

Every day we are inundated with messages on email, social media, radio, and TV. The challenge is that most of these messages are ignored out of annoyance or outright irritation. In response, we are changing the channel, station, or deleting the message from our inbox.

One of the most effective ways to market and connect with your target audience is through direct mail. According to the USPS, 89% of all consumers will spend at least 30 minutes a day scanning and reading their mail.

However, you just can send out a letter and expect to get results. Instead, you must have an innovative message that shows what you have to offer. Postcards are those mediums that fit these guidelines and reach out to your audience.

The most effective way to get the best results is to design your postcards in a way that is attention-catching. Here are the four things you should do to create an effective postcard design.

Images

People are more responsive to things they can visualize and see themselves doing. Images are one of the best ways to catch their attention and encourage the person to read more.

However, the images you use should be eye-catching and visually appealing. The most effective way is to use photos that capture your product or service in a way that connects with the audience. You want the right blend of colors and shading to make the image very attractive.

Phoenix Blueprints is your number one source for anything that you want printed. We know how to give your images that perfect look and feel to get the best results.

Keep Your Message Simple

Consumers are overwhelmed with information and don’t have time to do lots of reading. You want to create a message that is short and effective to let the reader know about your organization.

The best way is to create a list of benefits of what your products and services are offering. You should use words, such as rewards and discounts to get the most attention. Try to keep everything short and avoid using block paragraphs as much as possible.

Phoenix Blueprints specializes in all forms of business marketing and promotion. We know how to get you the best results and will offer advice using our years of experience in direct mail marketing.

Offer a Call to Action

One of the most critical things for any marketing campaign is the call to action. These are messages that encourage the reader to learn more and reach out to your organization. Some good examples that work well include your phone number, email address, and physical address (with directions).

You want to ask yourself if you are giving the person a reason to act, any discounts, benefits, or attention-grabbing offer. All of these factors are what push the reader to want to learn more and contact your organization.

Phoenix Blueprints can help you with your call to action to get the best results. We work on all forms of marketing including brochures, business cards, flyers, catalogs, and photos.

Include Your Logo

You want people to identify your organization and everything that it represents. The logo is the best way to do this to create a lasting image in the mind of the person. Think about it, how many times do you associate a particular image with the brand of a company, such as Pepsi, Coke, or Wal-Mart.

The logo is a way of building a brand image and capturing the attention of readers when they think of you. You always want to include these as a part of your postcard design to showcase your business and create a way of remembering you.

We recommend including the logo with all your postcards, business cards, and any sales literature. You are building the brand name of your organization and the logo goes a long way in doing this. Be sure to keep everything simple and don’t use logos that are confusing or not visually appealing.

Phoenix Blueprints can help with our knowledge and experience in creating the right images for your marketing campaign. You don’t have to do everything yourself when you can call our experienced professionals to get the job done right.

We are the Marketing Experts

These are the top four things you want to include as a part of any postcard design for your business or organization. Call Phoenix Blueprints today at 954-708-1100 and ask about how we can help you to create the best marketing campaign. The tools and solutions you need to increase your response rates are just a phone call away.

We can help and are located on North University Drive, near Ralph Diaz Memorial Park in Coral Springs.

4 Things to Consider Before Hiring a Printing Company

Postcard Printing | Postcard Design

Your business is important to you, so when it comes to choosing a printing company to produce your marketing materials, don’t pick just any company for booklet, brochure, or postcard printing. In many cases, your marketing material is the first interaction prospective customers have with your brand. Therefore, your message and images should stand out to achieve successful brand awareness. Not every printing company is right for the job, so avoid choosing the closest or most affordable. Make sure to compare each company so you can make an informed decision.

Know Their Services

You may need postcards today, but what if you need t-shirts tomorrow? Determine what services you will most likely need and make sure the company can deliver. Do they offer offset printing or digital printing?  It’s a good idea to choose a company that provides a wide range of services, so you can rely on them for almost any printing process you need. If you don’t know where to start, such as what materials or printing processes are best for your service, ask the employees from the printing company what they would recommend. If you live in Coral Springs or the surrounding area, look no further than Seemore Shirts & Tees. We offer many services, including paper printing, copying, T-shirt printing and embroidery, full mailing services, embroidery, DTG printing, and silk screening.

Compare Prices

There are many reasons to compare prices. For starters, if you have a certain budget to work within, it goes without saying you should pick the company that fits within your price point. However, it is important to mention that cheaper isn’t always better, so get samples of their work and feel free to ask for customer references.

We recommend getting prices from several different companies. This will give you a better idea of the average printing cost for a particular service and you won’t end up spending more than you should. Ask about the cost of shipping and delivery, which are common hidden fees in this industry. At See More Shirts & Tees, we will provide you with a free quote for your project.

See Their Work

The most important aspect of a company is its work. Even if you have a tight budget, you want a company that can produce high-quality materials at affordable prices. Find out what printer and other equipment they use to complete the job and again, ask to see their work. At Seemore Shirts and Tees, we offer state-of-the-art digital printing services to ensure high-quality results every time. We take pride in our work, which is why we encourage customers to review our past projects in our gallery.

Look into Their Customer Service

There will be occasions when you have an urgent project that needs to be done quickly. When this happens, you will want a company that has a strong emphasis on customer service and can produce high-quality materials with a fast turnaround. As the project unfolds, they will take the initiative and provide updates along the way, so you don’t have to contact them to remain informed.

Contact See More Shirts and Tees

These are the most important attributes to look for before you hire a printing company for a project. You will find these traits when you work with our team. For over 10 years, we have delivered premium printing services to local businesses and contractors. We produce a wide range of printing services, keeping abreast of the rapid changes in technology.

As a result, we only operate the latest in printing technology and utilize an impressive internet-based ordering and document upload system. We can take care of all your printing needs. For postcard printing, brochures, flyers, t-shirts, or just about anything, contact Seemore Shirts and Tees. Call (954) 708-1100 for a free quote.

Why Direct Mail Marketing Still Matters

Direct Mail Marketing | Direct Mail Services Near Me | Direct Mail Printing

Avid digital marketing users will often think that you’re draining your money by using direct mail marketing print production services. People often think that the brochures or fliers created for direct mail marketing are never read and that this marketing channel is dead. 

But is it, though?

Recent research showed that customers preferred getting direct mail rather than email, and another research showed that in 2018, the average response rate for direct mail has increased by 4.9%. 

Companies that often use direct mail understand its significance, but for those who don’t, here’s why you should. 

It Stays Effective for a Longer Time

Your direct mail attempts are a lot like a note you can stick on the fridge. The people you send brochures or fliers to don’t discard them right away. These fliers stay on their desks or dashboards for a long time, and every time they see these pages, they’re reminded of your business. 

While they may not take action instantly, your business will linger in their mind until they’re ready to contact you. Digital marketing, on the other hand, doesn’t have recall as strong as this. 

You Can Communicate With Your Customers 

 In every business, retaining customers is vital. Retention opens up room for long-term relationships, repeat customers, high levels of loyalty, and customer referrals. Hence, your communication lines with customers must always be open. Companies often use direct mail marketing print production services to stay in touch with their target market. 

Even if you’re not actively selling a product or a service, you should still stay in touch. For instance, in uncertain times like these, you can send motivational and encouraging messages to your customers. This way, your customers are going to appreciate the fact that you’re thinking about them. When this channel is up and running, you can use it when you need to market a product or a service. 

You can also use direct mail marketing print production services to re-establish links with customers who have disappeared. Take a look at their transactional history and try to understand what went wrong. This way, you’ll be able to strategize, which will help you address their changing needs. 

Using Direct Mail to Promote Digital Offers

One great way of fusing digital and direct together is to print a piece that promotes your digital offers or products. For instance, Motorola and Verizon tried this method to capture their target market’s attention before the Super Bowl. They started the campaign by sending direct mail to a few targeted individuals. 

The CTA of this mail asked customers to visit a page that gave them a chance to win tickets to the Super Bowl. All customers had to do to access the page was to scan the QR code on the paper, or they could enter the URL manually, too. To enter the contest, visitors had to watch a small video.

All in all, if you’re trying to achieve the same result, you’re going to need a compelling reason. Evaluate your target market and ask yourself: what will drive them to scan a QR code? 

Building a Distinct Brand Image

If you’re trying to build awareness for your brand, direct marketing can be an effective way to start. Consistency is a vital aspect of marketing, regardless of the channel you’re focusing on. Thus, your direct mail campaigns need to be consistent with your branding attempts, too. You can also use direct mail to send out information for special offers, coupons, or current events. 

Direct mail also lets your customers know that you’re willing to focus on every marketing channel at your disposal. This gives the impression that you’re trying to go the extra mile to ensure high brand visibility. 

It’s Fast and Easy

A direct mail campaign is fast and easy to execute. Companies that use direct mail often don’t need to invest many resources and time, which can benefit their business in the long run. You can send out bulk mail quickly and then track their performance (number of coupons redeemed or number of calls you’ve received).

On the other hand, direct mail is more convenient for your customers, too. They can easily digest information which can improve the reaction you get on your call-to-responses. Research has shown that CTAs used on direct mail are 21% more effective

Wrapping Up

The benefits of direct mail marketing print production services can help improve your lead generation efforts. It is a cost-effective investment that can give you a high return if executed correctly. To get started with your direct mail marketing attempts, contact Phoenix Blueprints for a one-stop solution for all of your printing-related needs. 

Call them today on 954 708 1100, or click here to know more.

All You Need to Know About Brochure Printing

Brochure Printing South Florida | Brochure Printing Near Me |

Brochures are a classic way of sharing information. Whether you’re using them to tell what your brand stands for, showing off a new product, or even as educational material, they are integral to any marketer’s mix. 

Brochure printing, however, can be a complicated process. In this article, we will demystify all of the complexities often associated with this process.

But first, let’s start with the basics. 

What Is a Brochure?

A brochure is a printed piece of paper that often features important information about a brand and its products or services. Usually, brochures are folded into smaller sizes. This makes them convenient to carry around tradeshows, events, reception centers, and several other events. 

Why Should You Get a Brochure Printed for Your Business?

While it may not be a priority for many new-age businesses, print marketing used to be the talk of the town when social media was still taking its first footsteps. A well-designed brochure can effectively improve your brand’s recall in a world that devotes too much time to a cell phone. 

Here are a few more elaborate reasons:

  • Cost-Effectiveness

Brochures are made from highly affordable paper, and if you’re opting for a bulk package, you can get an additional discount on bulk brochure printing. Regular customers can also enjoy discounted prices. 

  • Tool for Promotion

Brochures represent what you stand for. They’ve helped marketers communicate their ideas and their brand’s moral values inexpensively for the longest of times. Applying the same strategy in the year 2021 won’t seem outdated – it’s going to help you stand out in a world that has become increasingly reliant on digital tools. 

  • Establishing Authority

The downside of digital marketing is the fact that several companies start with digital platforms and stay there. However, when you use company-produced literature for your promotional efforts, you let your consumers know they’re dealing with an established business. It tells them you’re willing to invest in unconventional tools to ensure customers are on the same page.

Things You Need to Stay Wary of while Getting a Brochure Printed

  • Cost

The cost of the brochure printing service is one of the most considerations you’ll have to make. While you may want to save you money, it shouldn’t come at the expense of a poor-quality brochure. You’ll have to find the perfect balance between cost and quality. 

  • Color

You should decide the colors you’re going to use on your brochure before you’ve chosen a potential brochure printing service. Apart from choosing attractive and vibrant colors, it is also important you stick to your brand’s theme. Before you select a color, check the samples for the colors you want on the finished shades. 

  • Content

Even the best brochure printing services won’t create engaging content for you. For this, you’re going to need a professional copywriter if you don’t think you’ll be able to create a copy that grabs attention. A brochure’s copy needs to have, concise sentences that get the message across and suit your target audience. 

This way, you’re going to attract customers a lot more easily. 

  • Stock

Before you start searching for brochure printing companies, think about the stock quality and thickness you want your pages to have. A thicker stock means a higher price, but it also has a premium feel and aesthetics. That said, there will be several thickness options you can choose from, and each of them works well in certain situations. 

  • Ink

The ink choices you have can also vary by the brochure printing company you choose. You may find a variety of shades, types, and inks made from different ingredients in your search. Some options for ink are more eco-friendly than others, while some can be costly because of the premium aesthetics they offer. 

  • Binding

The appropriate binding choice for your brochure is a top consideration you’ll have to make. Some types of binding can work well with certain items. The binding option that works for someone else may not work for you. Look at all the binding options you have, and then choose the one that fits your choice of binding the best. 

  • Experience

Lastly, the best brochure printing service handles brochure printing jobs regularly, perhaps a company like Phoenix Blueprints. Whether it’s business cards, blueprints, postcards, t-shirts, or booklets, they’ve done it all. 

Wrapping Up 

All in all, your brochure marketing attempts depend heavily on the company your choose for brochure printing. Contact Phoenix Blueprints for all your brochure printing needs if you’re trying to stand out from the competition using state-of-the-art print technology services. Call us today on 954 708 1100 or visit our website for more information.

Brochure Design Tips

brochure printing

Your final brochure depends on so many different elements. A few of these variables are in the designer’s hands while others are in the client’s hands. How quickly the advertising agency, for example, creates the copy and design will be determined by how busy it is at the moment. When it comes to getting permissions at various phases of brochure production, advertising companies rely on getting them quickly from their clients. It’s impossible to estimate how long it will take to design and print a brochure because many variables are involved. Instead of just listing the stages necessary in creating advertising and promotional materials, there is a  procedure that, when followed, can significantly cut down on the time it takes to develop new advertising and promotional materials such as brochures. 

The Brochure Doesn’t Sell Your Product or Service

Don’t have unrealistic expectations.

Don’t count on your brochure to close the deal all by itself. A brochure serves as the objective of informing the customer about your business and its offerings. Additionally, it serves as an incentive for customers interested in doing business with you to contact you. A direct mail brochure can be used to sell various low-ticket items. Do not, however, set yourself up for failure by trying to accomplish everything in the brochure.

 

It’s important to keep communications with your target audience basic and direct when time is of the essence. Prospective customers will not read a brochure that is too long or unclear.

 

Make Positive Statements

Assume that the customer will make a purchase. To avoid a negative response from the customer, avoid using the phrases “if” and “maybe.”

 

Instead of saying “our customers,” use the term “you.” Assume your prospective consumer is reading your brochure. It’s preferable if you speak to them directly.

 

It is not acceptable to pose open-ended inquiries in a brochure. Always ask questions to which the only possible answer is “YES.”

 

You want your brochure to sound and seem professional, so use a welcoming tone. To achieve this, you do not have to use formal language or “stiff phrasing.” Pretend to be chatting to your customer as a friend while creating your brochure. Your brochure’s copy should sound like a conversation between two friends. If your brochure reads like a textbook, it’s time to revise it.

 

When writing an essay or a book, the rule of thumb is that the paragraph’s height should not exceed the paragraph’s width. On the other hand, sections in a brochure should be kept to a minimum.

 

A single design signal is all that is needed to identify the beginning of a new paragraph; do not indent those that have space between them.

 

It is incorrect to begin a sentence with a percentage, such as “20% of all police officers are from north India”. “Twenty percent of all policemen are from north India” would be the correct way to say it.

 

Do not use underlining or all capital letters to emphasize a point. Instead of using regular text, bold or italicize your writing.

 

As a rule of thumb, brochures should include enough content to stand on their own as a document. Even if you mail your flyers with a cover letter every time, there’s a reasonable risk you’ll lose the customer. As a result, don’t rely on letter specifics to make up for omissions in your brochure.

 

Include your organization’s name, phone numbers, mailing addresses, and email addresses prominently in your brochures so that individuals who are interested in your products and services may contact you with ease. 12.

 

Repetition is a fundamental rule of design, giving a brochure its strength and style. Reduce the number of typefaces to one or two and utilize the same column size throughout the document to quickly use repetition. Also, use the same formatting style for all headings and subheadings.

 

Close the space between the heading and the following paragraph before each title and add additional space before each header. This connects the heading to the section it refers to visually.

 

Remember This

In general, people read top-to-bottom and left-to-right, so make sure your content flows smoothly. Check to see if the information in your brochure flows in the same manner as this. It’s common for readers to anticipate seeing the cover of a two-fold brochure before flipping it over to reveal its three main panels inside. Finally, they will read the fifth and sixth panels of the brochure by turning them over. Use the first three panels of the inside cover to provide the most critical information to your reader. Do not include contact information on the front panels; instead, have it on the back panels.

 

Learn More Here

See More Shirts & Tees has a wide range of brochure design and delivery services worth checking out. Let us help with a creative and effective brochure. Call 954-708-1100 or contact us here.

8 Tips To Create A Memorable Logo For Your Business

brochure printing

Your logo expresses what your business stands for. It represents the promise of outstanding service you deliver to your customers. When customers think of your company, your logo is probably the first thing that will come to mind. In many ways, your logo is your first impression, so make it count. If you’re beginning a new business, it may be challenging to match your logo to your message. There are no set rules when coming up with ideas for a logo but generating ideas can be difficult. To help get your creative juices flowing, consider these tips for memorable logo designs. When it’s time to print your logo across your marketing material, you know where to turn for booklet, postcard, and brochure printing in Coral Springs, Fl. 

Keep It Simple

Nobody is going to remember a complicated design. The most memorable logos today have a simple, but memorable image that customers automatically recognize. Think about the McDonald’s logo. This logo is nothing but one letter: M. Naturally, this makes it easy for people to remember the M and associate it with delicious burgers and French fries. What about Apple Inc.? The logo for this technology company is literally an apple. Again, the design is easy to remember, which makes linking the logo design to the brand message easier for consumers. They instantly see the logo and recognize the company behind it.

Don’t Be Controversial

In today’s culture, a lot of companies are trying to shock their customers with the belief that controversy sells. That may be true, but don’t apply this practice to your logo design if that won’t appeal to your audience. Consider your audience when coming up with ideas and create a logo that will attract them.

Do Be Versatile

Another consideration when coming up with logo designs is if it will look good no matter where it is used: coffee mugs, keychains, even booklet printing. Ask yourself if it is versatile enough to look good on:

  • Different colored backgrounds
  • Different types of layouts
  • Different marketing materials (from postcards to t-shirts)

It should also look good when scaled to different sizes. If your logo has a lot of words that make it hard to read when scaled down, you may have to go back to the drawing board.

Don’t Be Trendy

The problem with trends is what looks good today will be outdated tomorrow. Consider some of the most popular fashion trends, for example. So, if you want your brand to stand out decades from now (in a good way), create a logo that transcends what’s currently popular.

Brainstorm Ideas

Even if you and your partner came up with the business idea, that doesn’t mean you have to come up with the logo idea on your own. In fact, you may benefit more by brainstorming with your employees.

Think About SEO

Part of logo design isn’t just creating the image but coming up with a name. Before you come up with a name, consider if it’s a commonly used word and if other companies have the same one. With the right name, it shouldn’t be difficult to spot your website when customers search your brand. Additionally, a unique name makes it easier to rank higher on search engine ranking pages.

Make It Flexible For The Future

There may come a time when your business idea will evolve, and your name will have to evolve with it. For example, Apple Computers had to change its name to Apple Inc. because they branched out into phones and media players. Even if you don’t think you will make such a drastic change, consider a broad, general name that can be adaptable in case you change it in the future.

Create Multiple Logos And Names

If you thought coming up with one logo idea was hard, you won’t like this suggestion: create multiple logos and test all of them out with focus groups. This is a great way to determine whether your target audience will be attracted to your logo and name. With the focus group, make sure to ask highly specific questions and be prepared for follow-up questions to gather as much information for when you go back to the drawing board.

We Can Help

We hope these suggestions have your creative juices flowing. Once the idea comes to fruition, choose Phoenix Blueprints for booklets, postcards, brochure printing, and much more in Coral Springs, Florida. Call (954) 708-1100 to get started.

Why Brochures Are Still Effective

Brochure Printing South Florida | Brochures Near Me | Brochure Printing

Why Go Old School?

 

We tend to think that a website can replace a printed brochure in the age of e-mail, multimedia presentations, and the internet. Today’s printers print more sophisticated marketing materials than ever. Opening the mail or reading printed fabric is a welcome diversion to many people—and an opportunity for you.

 

Here Are Some Interesting Facts

 

Let’s face it, letters are hard to read with only the sender’s logo and signature to break up the blocks of text. A cover letter or business card sent to a prospect can make a quick impression. Still, they only present a fraction of the information about your company. Meeting potential clients in person takes time and effort, and you need to be creative in your introduction.

 

Brochures play an Important Part

 

Brochures are a great way to package and deliver a lot of information about yourself, your business, and your expertise. Brochures can be given to current clients for referrals or left in various locations.

 

What is a Brochure?

 

Simple two-fold brochures on 8 1/2 x 11 paper include elaborate 9 x 12 pocket folders with pages stitched in and insert sheets. In the past, several sizes have evolved to fit mail envelopes or printing presses.

 

To make a great first impression, a good brochure design involves careful analysis of your target market, the level of sophistication required, and your market niche. Finally, your brochure should leave a potential client with something they don’t want to throw away.

 

Brochures: Starting Out

 

If you’ve never made a brochure before, start by collecting samples of various quality levels, from simple one- and two-color on textured stock to slick 4-color glossy brochures.

 

Asking yourself what makes a brochure appealing and effective will help you create a brochure for your own business that conveys the message and sophistication you require.

 

Next, write a basic business brochure. Even if you’re not a professional writer, putting your ideas and facts on paper will help you clarify what your brochure needs to say.

 

When Writing the Brochure

 

Is my firm a market leader?

Do I have a market niche?

What sets my firm apart from the rest?

Better value, service, or product selection?

Is there anything new to promote?

 

Brochure Questions

 

Who is my audience?

What message will entice a potential client?

What types of brochures and sophistication do your clients typically receive?

Do you need photos or illustrations to promote your product or service?

Is the brochure a self-mailer?

Include in your brochure:

Postal address

Phone No (and 800 number if you have one).

No. fax

e-mail

URL.

 

Avoid including information that may change in the next 12 months. Also, avoid using a specific person’s name as a contact unless you know they won’t leave in the next year. The same goes for printing people’s photos. It’s pointless to spend thousands of dollars on a brochure that becomes obsolete because someone leaves the company.

 

How Much Does a Brochure Cost?

 

Brochures can cost hundreds to thousands of dollars. As a result of the numerous variables involved in creating a brochure, it is difficult to estimate the final costs until all specifications are determined.

 

These extras can be worth the money if they enhance your brochure and the image you want to project. Also, consider whether you need professional photography or assistance writing or editing your brochure copy.

 

Even if you don’t know everything about your brochure, it’s a good idea to create a budget. Begin by estimating how many brochures you’ll need over the next year, including mailings and sales meetings. A designer can use a brochure with similar information and photographs to determine printing and production costs.

 

Postage is another factor in brochure design. Larger brochures cost more to mail, so if you plan to do a large mailing as part of your marketing, consider a smaller brochure. Larger brochures often get tangled in other mail and get lost in the mail stream. Brochures that fit in a #10 business envelopes are the most cost-effective and safest to mail. It also allows you to mail a cover letter and business card.

 

How to Get Started

 

A brochure design professional will get you on the right track within your budget. Phoenix Blueprints has the experience and expertise you need for an effective brochure. Call 954-708-1100 today for more information.

Why Every Door Direct Mail Is Good For Your Business

EDDM Mail Marketing direct mail marketing

If you were told that you can reach new customers, grow your business and increase your revenue without spending a fortune, would you do it? We all know the answer to that question. The big question is, what marketing strategy are we talking about? It’s called every door direct mail, and it’s an underappreciated service that your business should start utilizing. All you need to do is contact Phoenix Blueprints for our premium printing services and leave the rest up to your incredible design and USPS.

What Is Every Door Direct Mail (EDDM)?

EDDM is a bulk mail service offered by the United States Postal Service. It’s an incredible way to grow your small business within your community. You don’t need a mailing list or even need to know a single address – just use the EDDM online tool to select the mailing routes you think your business will benefit most from. Drop it off at the post office and your material will be delivered to every active address on the selected route. The cost of this service is the same as a bulk mailing permit.

Is This Marketing Strategy Effective? 

Every door direct mail has the potential of being incredibly effective if you know who you’re targeting. If you think it will be hard to define your demographic with blanket marketing tactics such as this one, you’d be surprised. In fact, the EDDM platform designed by USPS allows you to specify demographics, including age, household size, and income. From there, simply put your marketing skills to work. For example, if you’re promoting your assisted care living services to a route that’s highly populated with Millennials and Gen Xers, you may not attract many customers. But you’re certain to find a route with your target demographic. 

Keep in mind, every household on the route you have selected will receive your material. So, if you wanted to target specific households, direct mail marketing may be a better solution.

How Should You Get Started? 

As with any marketing initiative, start things off with a clear goal. What are your marketing efforts designed to accomplish? Are you trying to generate more leads? Bring attention to your sale? Get customers to your grand opening? Learning who your demographic is on each route can help you get started. Depending on the success of your first campaign, you can decide whether EDDM is right for your business.

Timing Is Everything 

We’re all accustomed to the immediacy of digital marketing, but keep in mind that every door direct mail is far from immediate. It takes approximately 7-14 days for your mail to be delivered. Therefore, it’s recommended that you drop it off at the post office one or two weeks before you want it to arrive. If you’re doing a campaign during the holidays, shoot for no later than two weeks due to high mail volume. It’s always best to err on the side of caution. Nobody wants their grand opening mailer to be delivered one week after their store’s opening.

What Is The Most Effective Marketing Material? 

When in doubt, keep it simple and apply the best practices you would typically use for your digital marketing efforts. Postcards typically perform best for EDDM, followed by newsletters. Keep your design simple, and your message short and to the point. It’s also recommended to add a coupon or discount, as this can incentivize people to place your material on a coveted spot on the refrigerator. End it off with a call to action to inspire people to call, check out your website, or book an appointment.

As you can see, it works much like an email blast. To ensure high-quality images, contact Phoenix Blueprints for our premium printing services. We’ll make sure your material is printed in accordance with USPS guidelines. USPS has fairly specific guidelines, but you’ll find that it’s simple once you get past the learning curve. All instructions can be found on their site.

Bottom Line 

This strategy may be surprisingly effective for your business.  One thing is for sure, your brand will get a lot of exposure. Apply your fundamental marketing knowledge, and you may get an entire neighborhood at your business doors. Make sure to couple EDDM with your traditional, digital, and direct mail marketing efforts.

Don’t forget, when you need quality service, contact Phoenix Blueprints. We use the latest printing technology to meet all your printing needs.

Choosing the Best Postcard Design for Your Next Marketing Campaign

Every Door Direct Mail Coral Springs, FL | Every Door Direct Mail

Postcards are making a comeback as direct mail pieces are different ways for businesses to advertise. 

Statistics show that 150 million postcards are sent out every year, and out of this number, 42% are scanned. 

70% of those receiving postcards feel that this form of advertising is more personal versus online ads. 

According to the US Post Office, 58% of people receiving direct mail respond in some way. 

These figures show that postcards are an effective avenue of promoting your business and reaching out to customers. The challenge is standing out and creating a postcard design that speaks to your target audience. You have a range of choices to connect with this demographic and encourage them to learn more about what you do. Choosing the right one creates a customizable message that is eye-catching and encourages them to use your products or services. 

Regular

A regular postcard comes in a basic size of 4.25 x 5.6 and contains the standard fonts and lettering. You can incorporate a picture onto the postcard with your contact information and where the person can learn more. Typically, you will have a call to action using a minimal design that is not cluttered. The focus is on catching the person’s attention but doing so in a way that is not overwhelming. 

Phoenix Blueprints can help with our expertise, professionalism, and understanding of what you want to customize in your message. For over ten years, we helped contractors, architects, designers, and real estate professionals to create a unique way of reaching out to new customers. We can do the same thing for your business to increase your profitability and growth. 

Panoramic 

A panoramic postcard is very popular with large images showcasing your products and services. The widescreen view is similar to what you see on a billboard that lets you get your message out. You can use your creativity to capture the vision of what your business represents and how you can solve their needs. Typically, the costs of mailing these postcards are more, but you can catch the person’s attention versus other information they receive in the mail. 

Phoenix Blueprints is the one place where you can get custom postcards to match your marketing campaign. We will take your creative vision and make everything a reality to improve your sales and profitability. 

Block Postcards

A block postcard is 6.125 x 8.25 inches and gives you the space to use a large photo that captures your message. You can place your company logo on the same side with the words to encourage the reader to learn more. Sometimes, businesses have an image on one side to catch the person’s attention and the message on the other with a call to action. These postcards qualify for every door direct mail, and you can send everything out starting at .175 cents. You have the option of using standard postage or first class mail to reach your target audience sooner. 

Phoenix Blueprints can help with pricing starting at $51.45 for 250 postcards for your business. We will customize them to what you want to ensure your marketing campaign is generating the maximum results. 

Jumbo

Jumbo postcards are 5.5 to 8.5 inches and are larger than the regular postcards most businesses use. These postcards are not too big or small and provide a solution to convey more information to your target audience. Some businesses will incorporate graphics into jumbo postcards to highlight how they can help the readers. These postcards are not as restraining as the regular option and give you a bigger canvas for customizing your vision. The jumbo option qualifies for first-class or standard bulk mail. 

Phoenix Blueprints can help with your next marketing campaign, from postcard printing to every door direct mail. We understand postcard designs and know what to do to ensure your efforts are successful. 

You have lots of choices when choosing the postcard design for your next marketing campaign. Call Phoenix Blueprints today at 954-708-1100 and see why various businesses come to us to make their marketing campaigns successful. We are your go-to place for everything to handle all of your promotional ideas. Don’t settle for anything less; go with the best to get the most for your money. We are off North University Drive, near Ralph Diaz Memorial Park in Coral Springs.

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Postcard Printing | Business Postcards

Postcards are a common form of advertisement for businesses and an avenue for organizations to get out their message. 

 

Sending direct mail pieces leads to more reviews from your target audience, with 42% scanning a postcard and 62% purchasing within three months. 

 

You reach out directly to your target audience and do so differently from what competitors are doing. 

 

However, not all postcards are the same, and you should think about how you will design yours to have the greatest impact. You want to consider several factors during the postcard design process to create something unique and geared towards your target audience. 

 

 The Audience

 

The target audience is the demographic and message you send out to them with a call to action. The postcard should catch the person’s attention; state what you do and how they will benefit from your products or services. 

 

You have less than 10 seconds to make the person reading the postcard stop and pay attention to what you are saying. 

 

Typically, the intended audience will scan the card to see if anything is interesting to them. 

 

You want to think about those who you are targeting and how you can solve a problem or a need to get the person to read on. 

 

Phoenix Blueprints can help with your postcards, from the design process to creating something that speaks to your target audience. We are experts that give you the most innovative ideas and quality products to speak to your potential customers. 

 

The Images

 

Anytime you are doing a direct mail campaign or using postcards, you should think about having an image that catches everyone’s attention. 

 

The picture should speak out to the audience that shows what your organization is about, the industry, and how you can help the customer. 

 

For example, if your business is working with senior citizens, you may want to think about using pictures relevant to this demographic. The images let the person connect with something they need and encourage them to learn more. 

 

The best approach is to consider images that you feel capture what you represent and how you can add value. 

 

Phoenix Blueprints can help with the wide selection of merchandise for marketing your business and expertise. We have been serving South Florida for over 25 years and know what to do to make your postcard campaign successful. 

 

Spacing

 

Postcards come in various sizes, and each one is different depending on your needs and what you are saying. 

 

You want to balance out the image with the message and words to create something that catches the person’s attention. 

 

Sometimes, oversized postcards maximize the usage of space and give everything a different look and feel. 

 

You want to have your images blending with the colors, logos, and wording to create the maximum impact in the space.

 

Focus on keeping the font size to one or two forms and avoid large blocks that are hard to read. The idea is to keep everything eye-catching and straightforward to get the best results. You want to catch the reader’s attention and spark their interest to learn more about what you provide. 

 

Phoenix Blueprints has a range of postcards that match what you are looking for to impact the audience positively. We specialize in knowing what to do to catch their attention and spark a desire to learn more. 

 

An Enticing Offer

 

The offer should be enticing by giving a special promotion to the person reading the postcard. These discounts reduce resistance and encourage the reader to learn more about what you do. 

 

Phoenix Blueprints specializes in postcard printing and creating a message that resonates with your audience. 

 

You want to consider some of these factors to create a postcard design that effectively connects with your target audience. Call Phoenix Blueprints today at 954-708-1100 and see how we can help with our knowledge, experience, and skills in designing the right postcards. 

We are off North University Drive near Sherwood Forrest Park in Coral Springs. We know postcards and can help you to create the perfect campaign to maximize your marketing efforts. Don’t fall behind your competitors and use postcard advertising to increase your competitive advantage locally. Postcards are coming back, and you send a different message versus what someone sees online.

 

 

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