Every day we are inundated with messages on email, social media, radio, and TV. The challenge is that most of these messages are ignored out of annoyance or outright irritation. In response, we are changing the channel, station, or deleting the message from our inbox.
One of the most effective ways to market and connect with your target audience is through direct mail. According to the USPS, 89% of all consumers will spend at least 30 minutes a day scanning and reading their mail.
However, you just can send out a letter and expect to get results. Instead, you must have an innovative message that shows what you have to offer. Postcards are those mediums that fit these guidelines and reach out to your audience.
The most effective way to get the best results is to design your postcards in a way that is attention-catching. Here are the four things you should do to create an effective postcard design.
People are more responsive to things they can visualize and see themselves doing. Images are one of the best ways to catch their attention and encourage the person to read more.
However, the images you use should be eye-catching and visually appealing. The most effective way is to use photos that capture your product or service in a way that connects with the audience. You want the right blend of colors and shading to make the image very attractive.
Phoenix Blueprints is your number one source for anything that you want printed. We know how to give your images that perfect look and feel to get the best results.
Keep Your Message Simple
Consumers are overwhelmed with information and don’t have time to do lots of reading. You want to create a message that is short and effective to let the reader know about your organization.
The best way is to create a list of benefits of what your products and services are offering. You should use words, such as rewards and discounts to get the most attention. Try to keep everything short and avoid using block paragraphs as much as possible.
Phoenix Blueprints specializes in all forms of business marketing and promotion. We know how to get you the best results and will offer advice using our years of experience in direct mail marketing.
Offer a Call to Action
One of the most critical things for any marketing campaign is the call to action. These are messages that encourage the reader to learn more and reach out to your organization. Some good examples that work well include your phone number, email address, and physical address (with directions).
You want to ask yourself if you are giving the person a reason to act, any discounts, benefits, or attention-grabbing offer. All of these factors are what push the reader to want to learn more and contact your organization.
Phoenix Blueprints can help you with your call to action to get the best results. We work on all forms of marketing including brochures, business cards, flyers, catalogs, and photos.
Include Your Logo
You want people to identify your organization and everything that it represents. The logo is the best way to do this to create a lasting image in the mind of the person. Think about it, how many times do you associate a particular image with the brand of a company, such as Pepsi, Coke, or Wal-Mart.
The logo is a way of building a brand image and capturing the attention of readers when they think of you. You always want to include these as a part of your postcard design to showcase your business and create a way of remembering you.
We recommend including the logo with all your postcards, business cards, and any sales literature. You are building the brand name of your organization and the logo goes a long way in doing this. Be sure to keep everything simple and don’t use logos that are confusing or not visually appealing.
Phoenix Blueprints can help with our knowledge and experience in creating the right images for your marketing campaign. You don’t have to do everything yourself when you can call our experienced professionals to get the job done right.
We are the Marketing Experts
These are the top four things you want to include as a part of any postcard design for your business or organization. Call Phoenix Blueprints today at 954-708-1100 and ask about how we can help you to create the best marketing campaign. The tools and solutions you need to increase your response rates are just a phone call away.
We can help and are located on North University Drive, near Ralph Diaz Memorial Park in Coral Springs.