6 Reasons Your Business Should Invest in Direct Mail Marketing

With so many effective digital marketing trends, some may wonder whether it’s worth executing a direct mail marketing strategy. However, this traditional form of marketing is a great way for your business to engage with its audience. That isn’t to say you should cease your email marketing strategies in favor of direct mail. In fact, the two work well together, as it complements all digital marketing strategies. So, if you think this is a dead marketing technique, think again. Here are six reasons it’s worth your attention.

High Return on Investment 

When compared with email marketing, direct mailers have a stronger performance. The ROI on direct mail marketing is higher than email marketing and it has a much higher response rate. This is largely because of the well-crafted images and messages found on menus, brochures, postcards, and other printed mediums. As a result, it can help you generate more leads and grow your business.

Guaranteed Engagement 

When people pick up their mail, they have to go through it to determine what to keep and what to throw away. In the process of deciding whether to keep it, they typically read the message to see what the mail is about. So, it’s a good idea to add promos, coupons or other incentives to your message. By doing this, your marketing material is more likely to yield an action out of the consumer, and probably earn a spot on their refrigerator.

Easily Target Customers 

If you haven’t tried your hand at direct mailers because you think it will be difficult to target your audience, that’s not the case.  Just like you can use tools to easily engage with your audience digitally, you can use direct mail tools to reach new customers.  If your business has a database with your customer addresses, you can use a direct mail tool that segments customers and enables you to reach those who are more likely to make a purchase. Then contact Seemore Shirts & Tees, Inc. for our direct mail marketing print production services. With our team, you can always expect quality and great prices.

Reach a Bigger Audience

Although most of us rely heavily on apps and the internet, there’s an older population that has not and will not jump on that digital trend. Therefore, it’s likely that, depending on your business, a large chunk of your consumers may not use social media, email, or any other digital mediums, for that matter. What do you do when you want to effectively engage with that demographic? Direct mail marketing is sure to be a more lucrative approach.  

Less Competition 

These days, fewer businesses are using direct mail to reach consumers. If you think its decline in popularity is a reason not to pursue it, you can actually use that fact to your advantage. With less competition, you have a better chance of getting noticed. This is a great opportunity to personalize your message rather than send out generic templates. With over 25 years of experience, you can guarantee that the team at Seemore Shirts & Tees will work efficiently to produce a perfect design for your marketing campaigns.

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We are so accustomed to native, display, and PPC ads while browsing online that it has become easy to ignore them. This is called “banner blindness” and the majority of the U.S. population experiences it. Mail, on the other hand, can’t be so easily ignored. Nobody wants to throw away their mail without first looking through it – largely because an important piece of mail, such as a bill, can be accidentally discarded. With a creative design or clever marketing tactic, you can turn your advertisement into an unforgettable message.

Complements Digital Marketing 

No business should abandon its digital marketing strategies, but as you can see, direct mailers create undeniable opportunities for you to grow your business. Again, direct mail marketing will complement your digital efforts. When used together, you can develop an onslaught of campaigns to increase brand awareness. Contact us about our direct mail marketing print production services so we can turn your designs into brochures, postcards, flyers, and more.

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